Analitica

VITrue analytics

Make Data Driven Decisions Based on Your Social Marketing Efforts.

Brands have to make sure there is meaningful ROI for their social campaigns. While Facebook has impressive analytics capabilities, marketers require even deeper insight, the kind only Vitrue Analytics can provide.

Publishing, content management and community engagement are all key to successful social interaction with your fans, but Vitrue Analytics gives you the data you need to determine if you’re achieving your social goals. Quickly and easily gauge how your content is resonating with your influencers and communities, then take the actions needed to increase engagement.

With Vitrue Analytics you’re better prepared to make the data-driven decisions marketers around the world rely on to succeed. Vitrue Analytics provides capabilities including:

Top Engaged Users

Identify and connect with your most engaged brand advocates.

Post Engagement Rates

View metrics and insights per post to learn optimal post times and types.

Track Fan Growth And Active User Growth

Identify and connect with your most engaged brand advocates.

Complete Platform Metrics

View metrics as broad as your entire account and as specific as individual posts and modules

Measuring Reach

Access to an extended variety of impressions including organic, paid and viral impressions.

Negative Feedback Insights

Identify and analyze negative fan feedback through reports of unlikes, spam and hidden posts.

This invaluable data can be downloaded in CSV format for further analysis or collaboration with additional data from inside your organization. Because the Vitrue Social Relationship Manager is truly an agile and flexible platform, Vitrue Analytics also gives you insight into how your social marketing efforts are helping drive users to your online efforts. You can also integrate data from other third-party analytics tools, such as Webtrends and Google Analytics.

Vitrue Analytics can give you the understanding you’ve been looking for to dive into your social marketing campaigns with confidence and accountability.

via vitrue.com